In call tracking platform results are better analyzed and understood using tracking software. There are many vendors providing software and the one best-suiting your needs should be chosen with due consideration to business and budget. Pay per call campaigns are going on usecallbox.com. Here are few tips to consider while purchasing call tracking software.
* Decide on in-house or agency vendors. Some vendors give agency package rather than business. An in-house marketer should stay away from agencies because the former might turn-out to have higher rates and services which is not in-sync with in-house marketing strategies.
* Call tracking is great way of identifying conversion of calls/clicks to customers. Integration with digital media and assignment of particular numbers are key to getting data about conversions.
* Choose for Dynamic-Number-Insertion to make tracking more accurate. This will enable you capture the source of customers contact.
* Depending on your needs and budget, go for extra features like IVR, answering pools, auto dialing, recording, etc.